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Niche Blogger III - Third Series of the Hugely Popular Niche Blogger Wordpress PLR Blog Series
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Scooped by Martin (Marty) Smith |
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SEO Strategy Keywords In URLs
All things being equal I want URLs that have keywords. Amazon, Facebook and Twitter are keywords NOW, but weren't then. I stipulate that there are exceptions, but keyword URLs are less marketing WORK.
Granted keyword URLs tend to be less exciting, but, again all things being equal and never having as much "create brand awareness" money as you would want or is needed web addresses (URLs) with keywords will out perform ones without.
There is a grey hat movement to create websites with long tail URLs. Imagine if you had 100 websites all with your business vertical's keywords in their URLs. You could roll up a lot of search traffic right?
Not so fast...
This pretty spammy link is pitching the long tail URL strategy. They set up a series of microsites for you and you step in for the win. Here are secrets you need to understand before buying anything:
* Random IP blocks are a must.
* Random curation will be a must.
* Random creation will be a must.
When Navneet Panda, Google's brilliant engineer, tweaked Google's machine learning algorithm they all but eliminated the long tail URL play. Who can accomplish all three of those random needs at the same time? A: No One you or I are likely to know (these guys tend to live in basements with lots of harware around them and they may not talk to actual people for days or weeks).
Even when you THINK you are being random you are NOT. If you are doing any of those three things even partially by human hand Google will see the pattern and blow up your long tail URL play.
The Math Always Wins
Here's the thing, the Math always wins (in the end), so don't stock up on a bushel of URLs. Create great, disruptive content and play within your skill set. This kind of URL and keyword arbitrage is dead for all but the most advanced black hatters. Are you black hat enough?
Answer to that question should always be NO since the over (what is to be gained) is so out of proportion to the under (what can be lost). Don't play Russian roulette with your brand, products and company, and remember...
THE MATH ALWAYS WINS.