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Scoop.it!
The Game's The Thing 
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Scoop.it!
Gamification White Paper from Atlantic BT with tips on how to use games and gamification to achieve Internet marketing objectives.
Martin (Marty) Smith's insight:
Noticing how the Google trends line was moving like Mt. Everest on "gamification" and knowing that engagement was one of the secret implications of Google's Panda algorithm changes AND loving games and gamification as a way to increase engagement I wrote Gamification: Winning Hearts, Minds and Loyalty Online a year ago. Love it when a bet comes in. It would hard to be hotter than gamification is right now. This paper helps explain how to gamify anything.
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Scoop.it!
You've worked hard to promote your site, and you've assembled some really useful and important information, but your users are leaving after just a few minutes. The content is simply too complicated, long and too much work to get through. * Board Games. * Choose Your Own Adventure. * Puzzles. * TV Game Shows. * Animated Games. Marty Note
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The game's the thing. We know of no way to keep customers loyal and advocating your content, products, and services without games and gamification.