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Rescooped by Martin (Marty) Smith from Video Games
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Less and Less for More and More - Video Game Developers Turn to Micropayments  

Less and Less for More and More - Video Game Developers Turn to Micropayments   | Must Play | Scoop.it

Video Game Development Trends
Many trends start in video games. 

 

  • "Leveling Up" 
  • Content as Increasingly Addictive
  • Content as a seemingly interactive game
  • DIY - Create your games on our platform 

 

And now the video game biz is embracing micropayments or providing less and less for more and more. Fascinating post with overtones for e-commerce, content marketing, mobile marketing, and digital marketing. http://www.growngaming.com/feature/microtransactions-new-dlc/ 


Via Jonathan Birkenstamm
Martin (Marty) Smith's insight:

Interesting post about how video games are becoming micropayment gateways. We suspect that trend, one we observed with Harvard Business Review about five years go, will multiply and morph into many business channels. 

Chris's curator insight, October 8, 2019 8:55 PM
With the growing trend of Microtransactions in video games, game companies become aware of another means of making a profit other than through the mere purchase of their games. Through distribution of digital goods for use in the game in exchange for real world money, game companies found a way to profit in a way that did not necessarily rest on the merits of the games themselves, but on social engineering and incentive for players to become sources of recurrent revenue.
Scooped by Martin (Marty) Smith
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Kabam Interview: Pres Sheppard Talks Building Berlin & Swallowing British Gaming Startups

Kabam Interview: Pres Sheppard Talks Building Berlin & Swallowing British Gaming Startups | Must Play | Scoop.it
Mobile Entertainment
Inside Kabam: Building Berlin and buying British businesses
Mobile Entertainment
Building a team with its own dedicated budget to look at not just mobile media, but integrated media, such as television.
Martin (Marty) Smith's insight:

Cool interview with Kabam's President Andrew Sheppard. Just once I want to be able to say this:

"Yeah, our revenues rose 100 per cent in 2013 to almost double our forecast for the year.

We ended 2013 with a ton of great momentum. Internally, there's a general excitement and enthusiasm about where we're going, how we're doing it and increasingly why we're doing it  –  people are pretty fired up.

The core of Kabam is a bunch of people who love hardcore games, that are excited about free-to-play, and it's a company that takes its time to think through, plan and attack big market opportunities, whether that's moving to Facebook with a core game, moving to mobile or expanding into Berlin."

Amazing.

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Scooped by Martin (Marty) Smith
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iOS7 Game On: ClamCase unveiled As First iOS 7 Game Controller

iOS7 Game On: ClamCase unveiled As First iOS 7 Game Controller | Must Play | Scoop.it
Following news that Apple would support Bluetooth game controllers with iOS 7, ClamCase gives the first concrete look at the future of iOS gaming. Read this article by Nick Statt on CNET News.
Martin (Marty) Smith's insight:

iOS7 has many gaming implications. So beautiful iOS7 calls out for new imagination and games.

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Scooped by Martin (Marty) Smith
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Top 5 Android Games: May 2014 - Droid Life

Top 5 Android Games: May 2014 - Droid Life | Must Play | Scoop.it
Top 5 Android Games: May 2014
Droid Life
Here we find ourselves on the eve of a brand new month. Let us commemorate the achievement of the passing of another 31 days with a list of the best Android games from last month.
Martin (Marty) Smith's insight:

Mobile Games are eating the planet.

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Rescooped by Martin (Marty) Smith from Cloud Central
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Future Of Cloud Gaming Is Almost Upon Us

Future Of Cloud Gaming Is Almost Upon Us | Must Play | Scoop.it
Virtual Reality - So which technology do we look to, which will allow us this needed increase in reactive response? Two words: virtual reality.

Via Peter Azzopardi
Martin (Marty) Smith's insight:

How can we adapt "cloud gamiing" to business? Can we use the cloud to store WHO and WHERE information to "match the hatch" of where you are and what you are doing and then make a game out of all of it? 

Peter Azzopardi's curator insight, April 5, 2014 5:56 PM

Given that true virtual reality hardware is pretty much non-existent at this point, current games are extremely limited.

Justin Perkins's curator insight, June 17, 2014 5:18 AM

VR is coming, prepare yourselves... FOR THE FUTURE.

Scooped by Martin (Marty) Smith
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COOL Zynga Raises $13M From "Gaming For Social Good"

COOL Zynga Raises $13M From "Gaming For Social Good" | Must Play | Scoop.it
Games for Good: http://t.co/4paDfZugKV, Giving and #SocialGood Through Gaming http://t.co/ysBAZzt5MO via @HuffPostImpact #gaming
Martin (Marty) Smith's insight:

Gaming For Social Good & Cure Cancer Starter

If you don't think my eyes got wide and my breath caught in my throat a little when I saw this post about how Zynga supports social good via game play you don't know me and my Cure Cancer Starter project, our crowdfunding platform for cancer research (http://www.curecancerstarter.org). . 


It may seem strange to think of making curing cancer a game, but not to me (a cancer survivor). I don't care WHAT helps as long as engagement, awareness and donations all go UP. 

Over the weekend I scooped a piece from Dan Pallotta about how we think about charity ALL WRONG. One way that is wrong is charity is often seen as boring requirement instead of exciting FUN. As an Internet marketer I would rather sell "exciting fun" any day since that SCALES. Boring requirement doesn't scale. 
 

Can Zynga help cure cancer? You bet. Am I going to be calling on Zynga to help do jus that? You bet. 

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