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Gamification startups are still finding innovative methods to stake their places in new niches while producing large profits (GB: Gamification Startups Are Finding New Niches and Greater Profits http://t.co/M2eaUXnzqY...
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Scooped by Martin (Marty) Smith |
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Great short post about the many new "gamification" startups being created to feed one of the hottest trends in Internet marketing. A "gamification startup" can be many things including:
* A Company That Sells Gamificaiton To Others.
* A Software As A Service product to help gamify.
* A highly gamified approach to standard business models (B2C or B2B).
* A white label platform capable of gamifying the content or commerce of others.
Gamification is hot because it works. Yes there is a, "When everyone gamifies badly gamification doesn't work," snobbery going on from some companies. I was treated poorly by a gamificaiton company that had the audacity to charge more than $100K for their gamificaiton platform.
$100K is absurd since how YOUR website should be gamified is a unique journey it needs to take. Paying someone $100K to help you modify an off-the-shelf SaaS seems goofystupid. Put that money into creating great games and rewarding your gamers and most Internet marketers would be better off.
The HEAT that is on in the #gamification space is both good and bad news. Good news because new players will come in and those new players may help lower costs. Bad news because inflated prices for something most can do by reading a book (or two) are the result of so much HEAT.
You can read the Atlantic BT Gamification: Winning Hearts, Minds and Loyalty Online white paper I wrote for FREE :).
http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/