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Game Based Learning – It Isn't Just Leaderboards And Points! http://t.co/Kd9ka9sDVA … #GBL #GameBasedLearning #Gamification #Innovation
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Scooped by Martin (Marty) Smith |
Scoop.it!
briancanlas7's comment,
June 7, 2013 11:36 AM
Use a combination of marketing vehicles to get your message out.
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The Game Is The Thing
Great insight here matching my friend @RDansky's feedback. I understand the idea - the more complete the ecosystem the better the game, the more engagement.
I think there is a distinct difference between #gamification and game based learning. Gamification rides on the surface more. As marketers we want to create systems that reward behaviors we want.
We are Pavlov and Internet marketing isn't a laboratory (despite it feeling that way often). The irony of sounding like Pavlov is the real operant conditioning is happening TO US.
We become conditioned by the Stimulus - Response dance we play with our customers. I employ game mechanics NOT games in our Internet marketing.
Game mechanics are a sophisticated Google Analytics. Game mechanics create a more rapid-fire feedback loop and so clarify the "fog of war". When engagement goes up 9 times out of 10 do conversions.