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Scoop.it!
Plague Reverse Marketing We've heard of "reverse marketing" - taking something odious and making it fun - but never seen reverse marketing executed so effectively as Plague, Inc. This new table top game wants to infect your kitchen table, desktop and mind. Too Good. 
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Gamersyndrome Zynga to launch mobile version of 'FarmVille' game Los Angeles Times While the Facebook title helped launch Zynga to stardom and convinced investors in its 2011 initial public stock offering that it would be a standout among...
Martin (Marty) Smith's insight:
Mobile gaming is fully upon us. I'm designing CrowdFunde, our crowdfunding and content marketing app, now and creating mobile first. Bet video games head in the same direction - create the mobile game first then, if the numbers merit it, move to game consoles, laptops and desktops.
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Battle Cats - Addicting Games http://t.co/nD8pRyv2lO
Martin (Marty) Smith's insight:
Battle Cats Rule The World
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The image of the emblematic smartphone game has not been held in high regard of late. Certainly not with titles like Flappy Bird seemingly taking over the world, earning $50,000 a day off our meaningless compulsions and further cementing the well of condescension "hardcore" gamers have for the mobile platform and its capacity. That's where Threes comes in. Released Wednesday as a universal iPhone and iPad app, the $1.99 title -- a simple math-based puzzler with gorgeous design and catchy music -- is what a overtly refreshing, downright fantastic mobile game should be.
Martin (Marty) Smith's insight:
Beautiful and a little crazy (lol). M
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Great reverse marketing example.