The fundamental goal of every loyalty program is to engage the customer. How do you do that? The equation seems ridiculously simple — excitement equals engagement.
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You've worked hard to promote your site, and you've assembled some really useful and important information, but your users are leaving after just a few minutes. The content is simply too complicated, long and too much work to get through. * Board Games. * Choose Your Own Adventure. * Puzzles. * TV Game Shows. * Animated Games. Marty Note 
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Our unique and powerful CrowdFunding preview platform helps, acquires,incubates, and accelerates CrowdFunding at its early stage.
Martin (Marty) Smith's insight:
Gamification, contests and games go hand in hand with the "new marketing". Contests and games makes content FUN and MOBILE> Gamification helps keep customers engaged. Crowdfunding is like what email used to be - content so interesting we WANT to share and support it. Willing to check out any platform that might help with all of these key "new marketing" dimensions and ideas.
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![23 "No-Fail" Social Media Engagement Tips [infographic + post] | Must Play | Scoop.it](https://img.scoop.it/MvjO6p7ocG9MuL_QrO6jOTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Marty Note
Luigina Sgarro's curator insight,
February 22, 2014 11:01 AM
Tips for building self-made marketing tools.
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Games, gamification, and game-based learning have entered into the vocabulary of trainers, e-learning developers, and instructional designers in the past few ye Via Ana Cristina Pratas, eunico, Francisco Revuelta
Martin (Marty) Smith's insight:
Love this, "Interactivity (I) + Immersion (IM) = Sustained Engagement (E) resulting in meaningful learning". Agree. The more social, mobile and connect our world becomes the less appealing doing anything passive becomes. I LOVE to gamify because to do so brings rewards systems to the front. We are all Pavlov's dogs. We salivate when the bell is rung. Our jobs as Internet marketers is to RING THE BELL. This slideshare has some useful tips for bell ringing.
Patricia Daniels's curator insight,
July 19, 2013 2:32 AM
A few keywords from the slides: interactive, immersive learning, sustained engagement, problem solving, challenging, feedback, active engagement. Used effectively, gaming and immersive learning in virtual worlds can be a real aid in the classroom.
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Gamification White Paper from Atlantic BT with tips on how to use games and gamification to achieve Internet marketing objectives.
Martin (Marty) Smith's insight:
Noticing how the Google trends line was moving like Mt. Everest on "gamification" and knowing that engagement was one of the secret implications of Google's Panda algorithm changes AND loving games and gamification as a way to increase engagement I wrote Gamification: Winning Hearts, Minds and Loyalty Online a year ago. Love it when a bet comes in. It would hard to be hotter than gamification is right now. This paper helps explain how to gamify anything.
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Like that this article is speaking to a crowd, book authors, unused to thinkig in terms of engagement, contests and giveaways. Since the article is speaking to an audience new to this level of Internet marketing it takes a quiet, patient tone that is helpful if you are new to contests and giveaways.
Martin (Marty) Smith's insight:
Great tips here for authors and applicable to anyone interested in creating contests and games (as we all should be since the engagement is hard to beat).
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In fact, gamification boosts commenting 13 percent, social sharing to Facebook, Twitter, and networks 22 percent, and content discovery by a massive 68 percent. Via Stan Smith
Martin (Marty) Smith's insight:
Post Panda & Penguin Engagement Is Queen http://sco.lt/7rqCIr Winning Hearts Minds and Loyalty Online (white paper) http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/
Martin (Marty) Smith's comment,
March 28, 2013 7:59 AM
Great stats sure to help sell gamification to the C level.
Martin (Marty) Smith's comment,
March 28, 2013 12:01 PM
Cool digital art and media Scoop.it Fausto. Marty
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"Playing video games is not just for fun, according to a number of studies of the impact of gaming on adults. In fact, pushing those buttons may be a pathway to physical and emotional health. Here’s what the research shows." Via Josué Cardona
Martin (Marty) Smith's insight:
Everything Bad Is Good For You * Teach one. Video games create the watch, do, teach dynamic AND the combine it with our most open and creative "brain", the "play brain". I write this and admit I am NOT a video gamer, something I hope to fix soon (at 55). Why? Because its fun.
cellulari-dual-sim's comment,
March 12, 2013 10:24 PM
lovin play Nintendo 3DS games, Playstation Break 3 and Xbox 360 video games
cellulari-dual-sim's curator insight,
March 12, 2013 10:26 PM
fond of play Nintendo 3DS, Xbox 360, Playstation Break 3 Video Games |
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Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.
* Curator & Creator = YOUR ROLES.
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Gamification 101: What You Need to Take Engagement to the Next Level
Martin (Marty) Smith's insight:
Everything is coming up gamification and with good reason - it works. This is NOT to say the application of game theory is easy, but gamification is lexicon we must have in our Internet marketing vocabularies.
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source: iStock Guest Contributor: Daniel Valerio, EY Americas Director, Retail & Wholesale Sector The concept of gaming has certainly evolved. Just a decade ago, this word may have conjured up images of a game of solitaire against the computer.
Martin (Marty) Smith's insight:
As well it should since there are few tactics retailer create that offer as much engagement and conversion benefits. Here is my favorite quote from the piece:
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The Science of Motivation: Gamification Summit 2013 (“@antonejohnson: Good quick read re: #gamification + more: The Science of Motivation by @AndreaKuszewski - http://t.co/pr26PoOXVl”;)...
Martin (Marty) Smith's insight:
Great deck on gamification basics.
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Marketers are always looking at finding new and effective ways to reach their target audience.
Martin (Marty) Smith's insight:
Wow, great Facebook gamify tips here.
ItHappensinAlabama's comment,
April 15, 2013 1:01 PM
Very informative, thanks. I think I'll give your suggested platform a try once my present contest runs out on the woobox platform.
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Scooped by Martin (Marty) Smith |
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From
zynga
Games for Good: http://t.co/4paDfZugKV, Giving and #SocialGood Through Gaming http://t.co/ysBAZzt5MO via @HuffPostImpact #gaming
Martin (Marty) Smith's insight:
Gaming For Social Good & Cure Cancer Starter
If you don't think my eyes got wide and my breath caught in my throat a little when I saw this post about how Zynga supports social good via game play you don't know me and my Cure Cancer Starter project, our crowdfunding platform for cancer research (http://www.curecancerstarter.org). .
It may seem strange to think of making curing cancer a game, but not to me (a cancer survivor). I don't care WHAT helps as long as engagement, awareness and donations all go UP.
Over the weekend I scooped a piece from Dan Pallotta about how we think about charity ALL WRONG. One way that is wrong is charity is often seen as boring requirement instead of exciting FUN. As an Internet marketer I would rather sell "exciting fun" any day since that SCALES. Boring requirement doesn't scale.
Can Zynga help cure cancer? You bet. Am I going to be calling on Zynga to help do jus that? You bet.
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Many businesses are using gamification to get people hooked on their products and services — and it is working, thanks to smartphones and the Internet.
Martin (Marty) Smith's insight:
Love the negative tone to these two articles in the New York Times. I am working on a detailed PRO Gamification post, but not really all that willing to take Internet marketing lessons from a newspaper even if NYT is in their title. You guys (newspapers) MISSED this boat so bad you should stay in your room for a long, long time.
What about you? Are you pro or con gamification? Does gamification just confuse you?
I've written one white paper on the subject:
Gamification: Winning Hearts, Minds and Loyalty Online
http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/
More thoughts soon.
Games vs Loyalty
You may not think of airline miles as a game, but it is. Not all games create, develop or confirm loyalty. Some games are played with the express purpose of being disloyal.
Deal busters, or people who know what brand they want and are pitting one retailer against another to get the best price, aren't very loyal. They are playing their own game and their winning may be your brand, website or company's losing.
Better to understand how to use game mechanics to increase engagement, listening and curation as this post explains.