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Must Play
Contests and Games Online and Mobile Revolution.
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Music Lover & Gear Ambassador Review Contest via @Moon_Audio

Music Lover & Gear Ambassador Review Contest via @Moon_Audio | Must Play | Scoop.it

Love Music? Audio Gear?
Friends at Moon Audio (http://www.Moon-Audio.com) are looking for people who love music and the amazing emerging technology changing the way we hear to write reviews to share their love. Reviewers become "Official Moon Audio Ambassador / Reviewers" and get to audition gear I can't afford (lol).

Moon's Reviewer Contest illustrates a favorite strategy associated with the "New Ecommerce" - ASK. The new ecommerce is about building sustainable online communities in a social / mobile / connected time. Building sustainable community means listen more than you talk and ASKING for help.

Moon is lucky. Music and technology lovers love to share. Moon is not alone. No matter what industry you are in there are Ambassadors wiling to help...if you ask. Why? Marketing guru Faith Popcorn said it best:

"People don't BUY brands, they JOIN them".

If you love music and the cool gear we use to make it sound amazing you need to "audition" to become a  Moon Audio's Reviewer. Here is where you can find out more and enter the contest:
http://www.moon-audio.com/ambassador-review-contest

Deadline is March 15th, but I wouldn't wait until the last minute rush. If my friends at Moon Audio love your review you might be audition equipment tomorrow :). Marty

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Brands Take Note, Mobile Games RULE: Creating HTML5 Mobile Games With A Serious Approach

Brands Take Note, Mobile Games RULE: Creating HTML5 Mobile Games With A Serious Approach | Must Play | Scoop.it
Using HTML5 for dynamic educational games: HTML5 developer Przemyslaw Szczepaniak considers the possibilities ... http://t.co/Y7gg48abW7
Martin (Marty) Smith's insight:

Mobile Devices As Game Consoles
More evidence smart phones are really game consoles. I agree with Gamasutra's central idea - creating games should be serious fun. As we create mobile games we should embrace the OTHER side of the phone such as:

* GPS.

* Always ON.

* Always NEAR.

* Almost always logged in. 

These conditions are UNIQUE to phones and mobile devices. An XBox has an "Event Horizon" where everything STOPS for game play to start or resume. The phone's "Event Horizon" is almost infinite since phones are left ON and we stay logged in. 

These unique to mobile devices conditions CAN BE incorporated into game play. Like long distance chess our phones are capable of remembering our and our opponents last moves AND locating us in space and time. 

What if I walk into a Starbucks and the Starbucks Game is in progress? I can join in, watch or learn from the game. If all brands are publishers now I would argue all brands are game creators too, even more specifically the coolest brands will become mobile game developers and use our phones and mobile devices as the game consoles they are becoming.  

 


alice joan's comment, May 24, 2013 9:13 AM
html becoming popular now
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Is Google+ The Ultimate Game? A: Yes

Is Google+ The Ultimate Game? A: Yes | Must Play | Scoop.it
Business 2 Community How to Effectively Incorporate Google+ Into Your Brand's Content Strategy Business 2 Community Last year, the integration of Google Plus with YouTube (forcing YouTube users to have a Google Plus account) artificially added...
Martin (Marty) Smith's insight:

Great tips here for using the most disruptive tools out there to create disruption in your biz vertical.

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