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Scoop.it!
Panda and Customer Friendly Google's ongoing campaign to improve the web's content quality called Panda loves customer engagement. When more people visit you 
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Scoop.it!
Gamification White Paper from Atlantic BT with tips on how to use games and gamification to achieve Internet marketing objectives.
Martin (Marty) Smith's insight:
Noticing how the Google trends line was moving like Mt. Everest on "gamification" and knowing that engagement was one of the secret implications of Google's Panda algorithm changes AND loving games and gamification as a way to increase engagement I wrote Gamification: Winning Hearts, Minds and Loyalty Online a year ago. Love it when a bet comes in. It would hard to be hotter than gamification is right now. This paper helps explain how to gamify anything.
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Wrote this piece by request and after writing these steps to create successful contests in emails to several friends. Hope they help you create a cool contest that helps blow up your social media and makes Google's Panda happy.
This is on my MartinMartySmith.com Blog.
http://martinmartysmith.com/contests-why-contests-rock-social-media-and-seo/