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![Using Video Games To Help Women In The Developing World [VIDEO] | Must Play | Scoop.it](https://img.scoop.it/qB4w9wwmYaYlXW4RdnGdSjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Yesterday saw the launch of Half the Sky, a Facebook game that follows on the heels of New York Times journalist Nick Kristof’s book of the same name. 
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More companies are turning to gamification — offering games that let their customers win points for certain activities — as a way to build both loyalty and a trove of data.
Martin (Marty) Smith's insight:
Plan to write a detailed response to this NYT gamification post on Atlantic BT blog, but didn't want to lose it. What do you think of this article's critique of gamification?
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Scoop.it!
Many businesses are using gamification to get people hooked on their products and services — and it is working, thanks to smartphones and the Internet.
Martin (Marty) Smith's insight:
Love the negative tone to these two articles in the New York Times. I am working on a detailed PRO Gamification post, but not really all that willing to take Internet marketing lessons from a newspaper even if NYT is in their title. You guys (newspapers) MISSED this boat so bad you should stay in your room for a long, long time.
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Cool idea executed well. Something my friends at Catapult.org should see.