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Scooped by Martin (Marty) Smith
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Beat Gartner's Odds, Use Game On! Lab's (@gamkt) Gamification Canvas

Beat Gartner's Odds, Use Game On! Lab's (@gamkt) Gamification Canvas | Must Play | Scoop.it
From www.gameonlab.com - February 19, 2014 5:59 PM

Game On! Lab is the hub of reference to break down the game design into understandable elements and apply them to the professional environment in order to design, evaluate and solve engagement problems.

Marty Note
Sergio Jimenez (@gamkt) has done Internet marketers a great service. His http://www.gameonlab.com/ has a "gamification canvas" that walks Internet marketers through the steps needed to add successful gamificaiton.

Gartner's famous report saying 80% of gamification installations would fail sets the table. Never mind 80% of all Internet marketing fails, use of Sergio's gamification canvas may just turn odds in your favor.

Important to turn odds in your favor since gamfication, done well, increases engagement, sharing and User Generated Content (UGC) all things every website needs these days. 


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Rescooped by Martin (Marty) Smith from Society Crowdfunding Gamification Business Security HumanRight
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What is Gamification?

From www.slideshare.net - January 8, 2014 12:48 PM
This presentation highlights areas of gamification and looks at some examples from professional organizations and the accounting field.

Via PuertoTICs, luigi vico
Martin (Marty) Smith's insight:

This deck loses something in translation. Sure it was more dynamic when presented (and am going to look for notes). I wanted to Scoop.it to rant about Gartner. 

Gartner is playing both sides of the #gamification trend. They promote it on the one hand saying everyone is doing it and then tear it down with their famous 80% will fail study. 

Newsflash Gartner 80% of all Internet marketing fails. How do I know this? 7 Years as a Director of Ecommerce taught me the immutable truth of Pareto's distribution otherwise known as the 80/20 rule. 

On any website 20% of anything will control 80% of anything (sales, clicks, shares, whatever). Congratulations Gartner your study discovered the 80/20 rule and then presented it as if was news (hey whatever it takes I guess). 

Don't be fooled by idiots, Internet marketing is a gamification engine. Even if you use very LOW LEVEL gamification such as a simple loyalty program or a contest or a game (with a leaderboard) you know games work online and don't let anyone tell you different.  

 

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Valeria&Giorgia's curator insight, March 10, 2014 10:12 AM

Ma cos'è la gamification? Lo spiega tramite una serie di slide Karl Kapp, insegnante, scrittore ed esperto della convergenza dell'insegnamento, della tecnologia e delle operazioni di business, professore di "Instructional technology" e "Instructional Game Design" all'università di Bloomsburg. Ha scritto "The Gamification of learning and Instruction".
Lionel Reichardt / le Pharmageek's curator insight, March 16, 2014 6:36 AM

Pharmageek partenaire de Interaction Healthcare à l'occasion de la conférence :

"Du serious game au Google glass, comment la simulation numérique peut changer la pratique du médecin et la vie du patient ?"

qui aura lieu

le 3 avril prochain à PARIS


INSCRIVEZ VOUS
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Scooped by Martin (Marty) Smith
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Gamification Mythbusters: 3 Myths Calmly & Well Explained via @gamificationco

Gamification Mythbusters: 3 Myths Calmly & Well Explained via @gamificationco | Must Play | Scoop.it
From www.gamification.co - February 6, 2014 3:05 AM
There's a lot of misinformation on how gamification is supposed to work and I'm going to dispel some of those ideas.
Martin (Marty) Smith's insight:

This is the best article I’ve read about why the Gartner all gamification will fail post is stupid AND gamification is harder than you realize.

 

The post takes 3 myths and patiently and completely explains the TRUTH of gamification - that is highly effective but neither easy or plug and play.


Myth 1:

Points, badges and leaderboards encourage competition and enhance performance

Marty - I agree. Leaderboards managed badly become disincentives. This is why Scoop. Its "horse race leaderboard" called MyCommunity is so brilliant as it only shows the horses running immediately behind and in front of me.


Myth 2:

Gamification is simple – assign points and badges, and you are done!


Marty - If you think about what we are doing you know "simple" doesn't apply. We are applying game theory to web marketing. Simple? Not at all, but what Internet marketing ever starts as "simple"? None that I've ever come across.


Myth 3:

Gamification increases participation and productivity of employees in boring, mechanical tasks


"Boring mechanical tasks are boring. Visiting a website is rarely either boring or mechanical, so I don't see this issue as important as it is for those attempting to adopt gamification for HR and other team building applications.

 

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Mikko Hakala's curator insight, February 6, 2014 4:40 AM

From conclusion: "Gamification holds tremendous promise .... but an over-simplified engagement strategy focusing only on points, badges and leaderboards, can do tremendous harm to the organization."
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Rescooped by Martin (Marty) Smith from Go Digital-Mobile
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Why Your Gamification Efforts Are Failing | Gigya's Blog

Why Your Gamification Efforts Are Failing | Gigya's Blog | Must Play | Scoop.it
From blog.gigya.com - December 19, 2013 12:35 PM
As effective as gamification is for driving conversions, it can be difficult and tricky to formulate a gamification strategy optimized for your business's specific goals. Thus, we've outlined a few universal tips for implementing an ...

Via Jody_COC
Martin (Marty) Smith's insight:

Gamificaiton is an effective strategy, but getting it right is challening too. Don't be put off by that Gartner report saying 80% of gamificaiton will fail by 2015. 80% of everything fails, but do read this post to figure out how to gamify right or fix a stalled effort. 

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