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If you like this talk, you may like his website and blog at:
http://www.gamification.co/gabe-zichermann/
Via Tania Kowritski, Ken Morrison
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Rescooped by Martin (Marty) Smith from An Eye on New Media |
Scoop.it!
Via Tania Kowritski, Ken Morrison
Martin (Marty) Smith's insight:
Everything Bad Is Good
Gabe Zichermann, author of Gamification by Design, debunks the idea that games are "bad" for kids. Good companion to Everything Bad Is Good For you by Steven Johnson.
"Kids have to have an extraordinary multi-tasking skill," says Gabe with great research examples. Gabe links the Flyn Effect, the idea that people are getting smarter, to video games.
The argument Zihermann makes for children is applicable to business as well. Engagment beats non-engagment and games create engagement.
20% of Earth top 1000 corporations will incorporate some aspect of gamification into their marketing or product design by 2015. What does that mean for you and the future workers who you are raising?