Must Play

This deck loses something in translation. Sure it was more dynamic when presented (and am going to look for notes). I wanted to Scoop.it to rant about Gartner. 

Gartner is playing both sides of the #gamification trend. They promote it on the one hand saying everyone is doing it and then tear it down with their famous 80% will fail study. 

Newsflash Gartner 80% of all Internet marketing fails. How do I know this? 7 Years as a Director of Ecommerce taught me the immutable truth of Pareto's distribution otherwise known as the 80/20 rule. 

On any website 20% of anything will control 80% of anything (sales, clicks, shares, whatever). Congratulations Gartner your study discovered the 80/20 rule and then presented it as if was news (hey whatever it takes I guess). 

Don't be fooled by idiots, Internet marketing is a gamification engine. Even if you use very LOW LEVEL gamification such as a simple loyalty program or a contest or a game (with a leaderboard) you know games work online and don't let anyone tell you different.