Find The Contest
Ubisoft's new WatchDogs game is strange, cool and creepy. The game is a hybrid of real life data and the creation of a game's ecosystem. Here is the preview video:
http://youtu.be/VjtlG5ElwDk
I love the concept of combining a GAME with real life data (cool). There is a contest hidden out there somewhere that asks you to act like a NSA spy. You first mission, Mr. Phelps, may be finding the contest entry form (good luck with that).
I think Ubisoft's idea to wrap a game around Big Data is fascinating and a trend with legs. Can we gamify everything? Once everything is digital, and we are headed there fast, why not.
If you find the contest entry gateway send it to me and I will post it, but life is too short for more looking (lol). M
Survey Tools Exploding, Need Social Survey
Survey tools seem to be exploding which is interesting since surveys feel old and out of touch. We don't need a tool to help make a boring task, taking someone's survey, digital we need a tool to make surveys more like playing a game.
Social Survey / Game Tool Needed
The tool we need masks the survey, something WE marketers need, inside something our customers want such as an entertaining game, or a social competition or a gamified Q&A so well disguised customers and survey takers don't feel like we are doing the back breaking work of digging some company's ditch.
Who digs ditches anymore? Isn't there a "ditchwich" or something for that? Why then is there an explosion of survey tools? I suspect two reasons:
* Big Data makes knowing anything HARD.
* Its easy as the functional spec seems half written - move our survey's online, make paper surveys digital and mobile-friendly.
Classic case of answering the wrong question in the wrong way. Smarter to ask how social media is changing what a "survey" is. Is the request and then actual use of a #hashtag a surve? Our answer at Cuaragami (http://www.Curagami.com ) would be a definitive YES.