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Alicia Bonner Ness (@AliciaBNess) is the Communications Manager at CDC Development Solutions where she seeks to amplify the stories and impact of skil (We've been featured by the @casefoundation ! 
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This article offers advice about gamification in healthcare.
Martin (Marty) Smith's insight:
Steal This How To Gamify Checklist 1. Define retention requirements. 2. Define desired behaviors. 3. Describe your players. 4. Devise your game loops. 5. Don’t forget the fun. 6. Deploy game elements. Also, read my gamificaiton white paper on Atlantic BT:
Djebar Hammouche's curator insight,
April 10, 2013 4:39 AM
Gamification For Patient Retention:How To Gamify Checklist
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Internet marketing shares humanity, warts and all, then weaves a sum is greater tapestry where YOURS, OURS and THEIRS lose value or distinction. Here's How.
Martin (Marty) Smith's insight:
Enter Your Outlaw Internet Marketing Advice into the Oulaw Josey Wales Contest. Deadline: Friday February 15th
Martin (Marty) Smith's curator insight,
February 1, 2013 11:20 AM
Outlaw Josey Wales IM Advice CONTEST |
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Gamification White Paper from Atlantic BT with tips on how to use games and gamification to achieve Internet marketing objectives.
Martin (Marty) Smith's insight:
Noticing how the Google trends line was moving like Mt. Everest on "gamification" and knowing that engagement was one of the secret implications of Google's Panda algorithm changes AND loving games and gamification as a way to increase engagement I wrote Gamification: Winning Hearts, Minds and Loyalty Online a year ago. Love it when a bet comes in. It would hard to be hotter than gamification is right now. This paper helps explain how to gamify anything.
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Wonder if highly engaging content such as contests and games pay off? Yes is the undeniable answer to that question as this study from Atlantic BT shows.
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Cool to see ambassadors carry the "gamification is good" message. I've experienced some, "How dare you think about gamification," backlash from the "fathers of gamification". Their attitude was anyone this late to the game and a marketer was suspect.
I just try to learn something new every day. Gamification is a natural ask for me since my background is psychology and I've created a board game (Poetrysalm now RIP). To Gamify is to create engagement and who doesn't need better engagement? A: No One.
Great to see some are accepting of the fact not everyone has already been excited by and is now bored with gamification. The use of game theory in marketing, something we can do thanks to the web, remains exciting, fun and cool to think about and execute.
My story and stikcking to it no matter what the "Fathers of gamification" have to say. A favorite friend said, "Martin there are about 50 'Fathers of Gamification' so just ignore him," and that was the best advice I got that day.
Read my Atlantic BT white paper on Gamification and see if the concept doesn't excite your Internet marketing team:
https://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/
ASIDE, btw until very recently my little whitepaper was out ranking the father of gamificaiton's company on the prhase "gamificaiton white paper", so maybe that was the source of the frustrration. Sorry my father, SEO is my name and out ranking you was my game (lol).