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The reality is… you enjoy playing games. We’ve been playing games since the days of cavemen, and it is your nature to compare yourself to see how you measure up to others.
Games drive emotions, build loyalty, and create character.
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Scooped by Martin (Marty) Smith |
Scoop.it!
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I agree gamification of a boring task is possible, but doesn't scale well. My thought would be to redesign the task so it is less boring. One way to do that is reduce the task down and inject more game elements.
Another way to remake a boring task is to find out why its BORING. Everything is better WITH other people. I'm Riffing Andre W Chen's excellent How To Create A Social Product on Scenttrail Marketing right now: http://www.scenttrail.com/riffing-andre-w-chen-how-to-design-successful-social-products/
Relevant because Andre discusses the feedback loops needed to keep engagement across different segments and personas. Same applies to gamifying a boring task.