Content Marketing & Content Strategy

Think you need a professional production team to create a worthwhile explainer video? Think again. Compiling an explainer video doesn't have to be more complicated than putting together a slide deck in a Powerpoint presentation. You decide what to say, find some relevant graphics to jazz things up, and record a voiceover. 

Explainer videos should generally be 30-90 seconds in length, which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting your own video, start by gathering some inspiration from brands doing it right. You’re bound to find something that resonates with you as a good example for brainstorming your own.

Here are 17 fabulous explainer videos across a wide variety of industries, media outlets, and publications to jumpstart your own project. You should have no trouble getting inspired to make an explainer video part of your marketing strategy....

Via Jeff Domansky, Os Ishmael, massimo facchinetti

How many videos has your prospect watched today alone?

 

Chances are the answer is “several”.

 

So a better question may be, “how many of those videos were from your brand?”.

 

Video marketing is a significant opportunity for brand differentiation amongst business-to-business marketers today.Stop to consider the facts on video production and consumption:

 

- More than 100 hours of video are uploaded to YouTube every minute

- Online video consumption increased by 38% between May 2011 and May 2012

- 75% of business executives regularly watch work related video...

Via Jeff Domansky, Philippe Trebaul