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Scoop.it!
Some content marketing metrics are easy to find. For others you really have to dig. This chart shows 37 content marketing metrics to track, sorted from least to most important, from social followings to bank accounts. Via Peg Corwin, massimo facchinetti 
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Here's how to use Google Analytics to find your most valuable content to highlight in your email marketing. Via massimo facchinetti
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These 6 key indicators are better at measuring business performance than revenue. Why? Revenue is not a KPI. It tells you little about your customers, and it hides successes as well as problems.
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Webpresence looks ahead to 2014 and the content marketing revolution that's set to take place. Here the analytics you need to focus on for content success! Via Peg Corwin
Peg Corwin's curator insight,
January 12, 2014 11:26 AM
Use GOOGLE ANALYTICS to improve your CONTENT STRATEGY. Set dates for a quarter or a half year, and then: - Check BEHAVIOR/SITE CONTENT/ALL PAGES for unique page views of for your pages and posts. What do they have in common? Do more of this. This is just the start. Click for more. If you like this scoop, please consider a thumbs up or share. |
The most visible marketing metrics are the least useful, says Andy Crestodina. "The more you use segments, filters, advanced filters, secondary dimensions, sorting and views, the more likely you are to find something useful."