How do millennials and Gen Z-ers relate to brands? And how can marketers best reach them?
Via Nicoletta Gay
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New research from Havas Worldwide reveals a powerful partnership between young people and brands.
The Prosumer Report, “Hashtag Nation: Marketing to the Selfie Generation”, examines the evolving relationship between young people and brands in 29 markets.
For further information: http://www.prosumer-report.com/blog/ ;
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