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Years ago, when I started niche blogging, I used to keep my storytelling skills confined to the 'creative writing' label and I used nothing but cold, objective, descriptive words in my first articles. The mere thought of writing for a niche gave me shivers. It made me anxious. I didn't like that ice-cold sensation writing descriptive paragraphs gave me. The storyteller in me itched to take the lead and turn that boring piece of copy into joyful writing that would make my readers smile, laugh, frown and cry. You know, move from lifeless to life-filled copy. Things started to change for me when I finally gave the storyteller in me free rein and realized that YES, storytelling has a place in non-creative writing, too! That's why I wrote this guide - to teach you 7 storytelling techniques that will suck your readers in and involve them not only at a cognitive level (they're reading your content to learn something new, right?) but also at 'gut' level (because we humans are nothing without
Via José Carlos, massimo facchinetti
