Content Marketing & Content Strategy

Top-notch examples of content curation at work. See the results, get inspired, sense the added value that organizing existing information can offer.

Via Jeff Domansky

Content is king! Blah, blah, blah. But you need content curation as much as creation in your strategy. Get the tools and tips you need to do it right.

So, curation involves finding and sharing content that you believe will benefit your audience. But there’s one more crucial step that many people forget: read. Don’t simply share something because it’s the right general topic, or written by the latest industry influencer.

Make sure it’s worthy and relevant to your audience....

Via Jeff Domansky

Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves just yet. Sometimes this can be because they don’t have any good examples to go off. As they say in storytelling, it’s often better to show rather than tell.

 

To this end Curata decided to showcase several businesses successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels. The ten companies below are doing curation right....

Via Jeff Domansky