Why do you need a content marketing platform?  | Content Marketing & Content Strategy | Scoop.it
From www.clickz.com - November 28, 2017 4:11 AM
Practical benefits of a content marketing platform

1. Efficiency
2. Team collaboration
3. Measuring impact


Factors to consider before investing in a content marketing platform
--Time: As with any new tool, the initial period requires an additional dedication to it. 
--Training: It’s not just about dedicating your time, but also learning the best ways to use the platform. 
--Budget: Every team has a different budget for content marketing and that’s a key factor to keep in mind when researching for the right solution.

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