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"In this installment of iAcquire’s “Ask an Expert” Samuel Axon of Sprout Social, Michael Brenner of SAP, Ken Ericson of Xerox, and Adam Toren of Entrepreneur answer 3 questions each."
Via Peg Corwin
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Rescooped by Stefano Principato from Content Marketing and Curation for Small Business |
Scoop.it!
Via Peg Corwin
Stefano Principato's insight:
I define a “content brand” as a brand that provides trusted insights to an audience.
Three questions for pros on becoming a CONTENT BRAND:
- What is a content brand?
- What's the strategy behind becoming one?
- How do you create content that people really care about?
Click to learn their answers.
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