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When you effectively incorporate visual storytelling into your web content, you get content that’s more likely to inspire action. Here are 11 techniques to help inspire visual storytelling for your web content. Via Peg Corwin 
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Business storytelling is an excellent way to support your brand. It is an important part of any content marketing strategy you may have, but it isn't as simple Via massimo facchinetti
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Having attracted your readers to your blog, your posts should offer suitable content that answers their needs and inspires them to want to read more Via janlgordon, massimo facchinetti
janlgordon's curator insight,
April 5, 2017 2:05 AM
I selected this article from Curatti written by Alice Elliott because she explains how to write a blog post that is more readable.
Attract more readers with content that it suitable to them.
How to Create an Attractive Post
It's great to have a strong number of subscribers -- but you need strong content to go along with that. I agree that your audience needs to be both educated and entertained in order to capture their attention.
Elliott explains how to improve your articles and write the perfect post.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Alice Elliott. . Read full article here: http://ow.ly/45vp30azSQI
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process. Via digitalassetman, Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Gregg Breward
Stefano Principato's insight:
Primary objective in this exercise is to define an audience-centric content strategy. Understanding the relationship between themes that are advertorial, industry informational and highly relevant to your targeted audience’s interests will help you stay focused.
Robin Martin's comment,
May 15, 2013 10:43 AM
Wow Marty...your own post is perfect! Our shop is professional/organizational learning within the University of Michigan. We have our own website, catalog and very few social media sites. Actually, we have never even used Google keywords/AdWords on our site. I'm thinking this is a definite no-no. Some of us feel it is not necessary since our customers are internal. What is your take on it?
Martin (Marty) Smith's comment,
May 15, 2013 12:09 PM
Robin, first thanks for all the RT love today you ROCK. Now lets talk PPC. Can PPC play an important role inside of the Uof M? Maybe. If you have specific goals around list creation or have something to sell in a fairly immediate way PPC can provide an important dimension to the rest of the relationship building you do. Not sure how or what content you are monetizing, but I could see a "free UofM" study or white paper that would get my email into your list. Once there you could nurture those on your list with segmented drip campaigns. Clearly tagging those from PPC will give you the ability to judge ROI. Feel free to email your specific use case to me Martin.Smith(at)AtlanticBT.com and I will spend some time thinking about IF or HOW PPC might help. Least I can do for your sharing my content with your great tribe of followers :). Marty
Tanja Elbaz's curator insight,
November 17, 2023 6:55 PM
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Today's infographic sheds some light on what kind of content you can create in order to build a wonderful stream of organic traffic. Via massimo facchinetti
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From
curatti
The biggest of all blogging mistakes is blending into the faceless crowd, writing without anything approaching a unique blogging style or genuine voice Via janlgordon
janlgordon's curator insight,
June 1, 2017 5:16 PM
I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create great content with your unique voice.
Generate personalized articles that your audience will love.
How to Craft Unique Content
When it comes to blogging you need to stand out from the crowd. I agree that in order to attract readers your posts need to be fresh and original.
Capaloff shows how to effectively create your own unique voice in your writing.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF. . Read full article here: http://ow.ly/r9mD30ceRw4
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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Here's how to use Google Analytics to find your most valuable content to highlight in your email marketing. Via massimo facchinetti
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![The Importance of Content for SEO in Google's Post-Panda World [infographic] | Content Marketing & Content Strategy | Scoop.it](https://img.scoop.it/C9gSIe4bwEevO8sabDJonTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Content is the most important factor for search engine optimization in a post Panda world.
Search engines rate a site based on the relevancy of content and therefore, one of the primary factors for ranking on search engines is having quality and user friendly content. As shown in this infographic, content fuels Google organic traffic with 92% marketers in support of having effective content for seo. Via Lauren Moss
Joe Anthony's curator insight,
December 18, 2012 5:30 PM
Courtesy of my colleague @RBLevin: "Content moves from "king" and a vertical ("content marketing") to the centerpiece of communications. Good ideas are no longer enough. PR shops need to be able to ideate, create, collaborate (internally and with media), copyright (yes, the client can own what the media publishes), publish, orchestrate, marshal, and measure their stories" |
Find 11 rules for storytelling, three of which are "Show, don't tell;" "Portray dramatic movement," and "Use heros." Why storytelling? "When you combine a strong hook, sparkling writing, and visual storytelling, you get content that’s more likely to inspire action."