Why Storytelling Is The Key To Success, And How To Tell Your Story | Content Marketing & Content Strategy | Scoop.it
From www.forbes.com - April 27, 2018 3:33 AM
Whether you're a leader in a company, a solo-preneur or a career-minded professional, storytelling is a skill to master if you want to be persuasive, engaging and memorable. The father of branding, David Aaker shares thoughts from his new book: Creating Signature Stories.

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