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Content marketing is the logical evolution of social media, the practice that puts the theory into action. Many companies whether B2B, B2C, enterprise or small business, are jumping on the content bandwagon.
Via SuperFace - Business Social Media
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Rescooped by Stefano Principato from Social Media |
Scoop.it!
Via SuperFace - Business Social Media
Stefano Principato's insight:
Creating content-sharing relationships with these groups of like-minded folks could be as simple as asking.
While I believe the publication process of content has to be expedited, I think #2 has to come with a caveat of assure you're producing quality content.
I disapprove of barriers (internal & external) and bureaucracy preventing you from consistently producing content, I still think there needs to be measures that assures your content will resonate with your audience.
Certainly, brands/companies don't realize all the content they're producing or content opportunities that are under their news.
Great read.