"When you are buying a gift for someone, don't sacrifice practicality for the "wow factor." A new study shows that feasibility matters more in how much someone enjoys a present ..."
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consumer psychology
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+2 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Who said the high street was dead? Or wildly made the prediction that its demise would come as a result of the online world? Well, whoever it was, they were quite wrong ..." 
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"I remember my early preschool childhood as a time filled with wonderfully colorful toys. Besides having a limited selection - I have spent my early childhood at the times of a soviet dusk - only a few of them earned a special place in my heart..."
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"...So what does this new trend to 'marketing on the move' mean for you and your marketing campaigns? Some recent findings in consumer psychology can help cast a light on this phenomenon and ensure your organisation doesn't become one of those overwhelmed by the pace of change..."
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"The value of your brand is based on how much your customer wants you. Brand equity relies on customer demand. If your brand won’t care about your consumer, your consumer won’t care about your brand ..."
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"Online retail is one part of the economy that is really doing well. Indeed, the statistics show it is a substantial success story bringing in record business for firms like John Lewis ..."
Paulina Deik's curator insight,
January 7, 2014 5:53 AM
L'avenir de retail se trouve dans la psychologie!
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"...With the recent announcement that Facebook plans to adopt video ads, marketers will soon be filling 15 second spots in your Facebook News Feed. Why so short?..."
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"Reaching into the mind of the consumer is something that should be at the top of every mobile marketer’s to do list, but according to Philip Groves, author of the recent emarsys whitepaper on the psychology of emarketing on smartphones, it is not..."
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