consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Animated ads are coming to grocery store checkout dividers, enjoy!

Animated ads are coming to grocery store checkout dividers, enjoy! | consumer psychology | Scoop.it

"Say it isn't so. Grocery stores are already a non-stop barrage of ads and signage trying to convince you to buy things, but soon that will even include those simple plastic dividers we use to separate our groceries on the checkout conveyor belts ..."

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Nine facts marketers should know about the psychology of shoppers

Nine facts marketers should know about the psychology of shoppers | consumer psychology | Scoop.it

"Shopping is one of the nation's favourite pastimes yet sometimes we still struggle to understand why consumers act the way they do ..."

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Malls rebrand, adapt as consumers' shopping habits change - Buffalo News

Malls rebrand, adapt as consumers' shopping habits change - Buffalo News | consumer psychology | Scoop.it

"Boulevard Mall's children's play center in the food court is a huge draws for families, especially during the long winter months ..."

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Amazon's magic wand and the unrelenting race to make shopping more ... - Re/code

Amazon's magic wand and the unrelenting race to make shopping more ... - Re/code | consumer psychology | Scoop.it

"...Before Dash, Amazon announced in February that it was adding a technology called Flow to its main shopping app on mobile phones ..."

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80% of cellphone users in Taiwan are afraid to shop through mobile

80% of cellphone users in Taiwan are afraid to shop through mobile | consumer psychology | Scoop.it

"Nearly 80 per cent of people have never tried using mobile applications to shop online for fear that their personal information might be compromised, according to a survey released by the Taiwan Digital Convergence Development Association (DCDA) ..."

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Virtual reality transforms real-life shopping in stores

Virtual reality transforms real-life shopping in stores | consumer psychology | Scoop.it

"It was once just the stuff of video games and science fiction novels, but now virtual and augmented reality are transforming supermarkets, department stores and fashion retailers into high-tech shopping experiences that may rival their online..."

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Shopping via Tablet Messes with Your Head

Shopping via Tablet Messes with Your Head | consumer psychology | Scoop.it
"If you hope to stick to a budget this holiday season, you might want to stay away from buying gifts online with a touchscreen tablet..."

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China Top 50 Brands - CMEX

China Top 50 Brands - CMEX | consumer psychology | Scoop.it

"Business leaders in much of world have sought for a long time to build local, regional and global brands that add significant value to their organizations. Today, in China, we see the same phenomena emerging as Chinese brands move from being local to regional to national and now to global entities.China’s people drive the change..."


Via Jeff Domansky, Alessandro Rea
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The Three Tribes of Social Shopping

The Three Tribes of Social Shopping | consumer psychology | Scoop.it

"Plus: why Pinterest users are so valuable to marketers..."

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How mobile image recognition enhances in-store shopping - Mobile Commerce Daily - Software and technology

How mobile image recognition enhances in-store shopping - Mobile Commerce Daily - Software and technology | consumer psychology | Scoop.it

"Much of the excitement around image recognition technology and smartphones has focused on augmented reality. However, there is significant untapped potential in leveraging image recognition to add services to what shoppers see in stores..."

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5 Sort Of Disturbing Things I Learned About My Shopping Problem

5 Sort Of Disturbing Things I Learned About My Shopping Problem | consumer psychology | Scoop.it

"I just might have a problem, and in the spirit of spilling the dirt and getting it off my chest, I suppose I should share my shopping truths with you..."

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Marguerite Carte's curator insight, September 4, 2013 5:07 PM

I identify with this...

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How ASOS, Sky and Schuh use live chat to personalise online shopping

How ASOS, Sky and Schuh use live chat to personalise online shopping | consumer psychology | Scoop.it

"Live chat is still a relatively new customer service channel, though it’s proving to be an increasingly popular method of communicating with brands..."

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Emerging Trends in Online Shopping in Kenya

Emerging Trends in Online Shopping in Kenya | consumer psychology | Scoop.it

"Online shopping in Kenya is slowly becoming a reality among many. Here, you will learn of the emerging trends in online shopping in Kenya and where to shop..."

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The secret of successful shopping revealed: Scientists say we should buy ... - Daily Mail

The secret of successful shopping revealed: Scientists say we should buy ... - Daily Mail | consumer psychology | Scoop.it

"Scientists say we should buy things that give us 'experiences' - and sports equipment, musical instruments and video games should be top of the list ..."©

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Seven reasons why we're irrational shoppers

Seven reasons why we're irrational shoppers | consumer psychology | Scoop.it

"When we get inside a store, we can lose control of our senses. (Consumer behaviour - why do we buy things we don't really need? ..."

Geert Stox's curator insight, July 8, 2014 4:06 AM

Love this article. 7 sentences to destabilize every marketer and force him to understand human behavior and not the use of Excel. :-)

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Facial recognition: is the technology taking away your identity? - The Guardian

Facial recognition: is the technology taking away your identity? - The Guardian | consumer psychology | Scoop.it

gni

"...It's important to understand the scale of change that is under way, because it is going to dictate what happens. Knowing about facial recognition, and how it is used by both governments and companies, is key to helping us face the future. No pun intended ..."

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Pinterest's evolution into shopping catalog - Digiday

Pinterest's evolution into shopping catalog - Digiday | consumer psychology | Scoop.it

"Pinterest has added price-sorting feature to its "Gifts" category, making it that much easier to shop from the platform ..."

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European consumers ready for the stores of the future: study

European consumers ready for the stores of the future: study | consumer psychology | Scoop.it

"Over the coming years, e-commerce will not replace brick-and-mortar stores but will continue to challenge them — this is the primary conclusion of a report published Feb 6 by the Observatoire Cetelem, a research institute devoted to the study of European consumer behaviour trends ..." 

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Bagging a bargain: Shopping as sport

Bagging a bargain: Shopping as sport | consumer psychology | Scoop.it

"On your marks, get set, SHOP. Sport Shoppers are an intriguing, emerging breed of discerning and dedicated shoppers who even have their own app on which to display their 'scores..."

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Amazon Will Use Drones To Deliver Your Shopping Items

Amazon Will Use Drones To Deliver Your Shopping Items | consumer psychology | Scoop.it

"This article details the concept of delivering via drones in 30 minutes that Amazon is currently working on and gives MensXPs take on it..."

Belkacem Nabout's curator insight, December 4, 2013 3:51 PM

TOUT EST GRATUIT mon ami sinon je je n'y serais pas lol !
http://www.globallshare.com/fr/1200655.html

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Ease the customer down the aisle | Trends | Marketing Week

Ease the customer down the aisle | Trends | Marketing Week | consumer psychology | Scoop.it

"New research looks at how consumers rate nine grocery retailers in terms of ‘effort to shop’ and finds that the easier the experience, the more likely customers will remain loyal..."

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Conversation Agent: Values-Based Service is not Lip Service

Conversation Agent: Values-Based Service is not Lip Service | consumer psychology | Scoop.it

"Anita Roddick's The Body Shop sold lipstick. You bought something much bigger -- you bought an ideal. Do you want to know why I liked her so much? In her I saw a kindred spirit..."

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Ikea at last cracks China market, but success has meant adapting to local ways

Ikea at last cracks China market, but success has meant adapting to local ways | consumer psychology | Scoop.it

"Furniture giant has bent over backwards to accommodate Chinese keener on sleeping than shopping, and is now seeing rapid sales growth..."

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The Commerce EvRolution, Part 1: Shopping Trends

The Commerce EvRolution, Part 1: Shopping Trends | consumer psychology | Scoop.it

"Did I just make up a word, EvRolution? Why not. Technologists and marketers have been doing it for years. We’ve come up with ecommerce, m-commerce, and t-commerce to describe online ..."

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Here's why shopping makes us sad

Here's why shopping makes us sad | consumer psychology | Scoop.it

"...Yet a new study published by the Journal of Consumer Research, and dissected here by The Atlantic, shows a dark side to this psychology. According to scientists, shopping can make you feel more isolated than ever, contributing to feelings of loneliness and anxiousness..."

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