"Lego, the Danish toymaker, has announced a partnership with Tencent, owner of China’s WeChat and one of the biggest mobile games developers in the world, to jointly create online games and possibly a social network for children in China ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"China’s national football team won’t be taking part in the FIFA World Cup in Russia next year, but that hasn’t deterred a series of leading Chinese brands from signing up as sponsors ..." 
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"Marmite, the brand people either love or hate, opted for a PR-led approach with its latest campaign, based around the idea that consumers may be genetically predisposed in their taste preferences for the spread ..."
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"As Christmas approaches, brands should be aware that Asia’s mobile consumers spend more via Facebook in the final three months of the year, although spending and social habits differ across markets ..."
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"Audi’s ‘Clowns’ campaign marked a departure for the auto marque but early brand metrics are looking promising according to the agency that developed the work ..."
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"“To look at where the future is heading, don’t look at consumers but at the expectations that are created by the innovations on which they are lavishing love and attention today,” Henry Mason, managing director of Trendwatching, advised an audience at ad:tech London ..."
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Children are more influential than ever in their parent’s purchase decisions as gender roles and relationships change in families, new research shows ..."
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"The modern Christmas ad is deeply associated with John Lewis and its mega-successful formula of tear-jerkingstorytelling and thoughtful gifting. But that’s just one of several strategies retailers and other brands use to win hearts at Christmas time, observes Tom Ewing of System1 Group ..."
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