Nike's concept stores use customer-driven data to inform its design  | consumer psychology | Scoop.it
From www.psfk.com - July 9, 2018 11:09 AM

"The athletic brand continues to lead retail innovation practices with its data-driven, concept store model in Los Angeles, pioneering the future of the IRL retail experience and offering visitors a Sneaker Bar for try-ons and a treadmill for test runs ..."