"LEGO announced a new set of toys and video content embracing kids with disabilities, unique cultural backgrounds, and a wide range of complex emotions ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Young people in smart attire have filmed themselves watching the movie en masse, while snacking on bananas and adopting the steepled fingers hand gesture of Felonius Gru - but some disrupted screenings ..." 
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"Think Apple's iPhone ads are annoying? It might be your age. Learn how Apple is catering to younger audiences to build brand loyalty early ..."
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"Cigarettes are being sold and promoted near schools by an industry that needs to recruit the young to maintain profits ..."
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"A group of junior scholars researching Consumer Psychology is trying to help the world consume LESS. Here's how you can test out their experimental intervention ..."
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"The standard marketing technique of segmenting audiences into groups with similar attitudes no longer works for younger consumers, according to a new report which finds many operating in a fluid state between adult and teenager depending on circumstances ..."
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"Millennials have grown up in an era of digital media and games," a skill-based gambling game company exec told the NY Times. "The passive experience of a slot machine does not resonate with them. ..."
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"Removing alcohol brands as sponsors of sports events could help reduce the trend of young people drinking ..."
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From
i-d
"Augmented and virtual reality could disrupt the entire billion-dollar beauty industry. How can something that exists only on your smartphone be so empowering? ..."
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"Young people often complain about being bored but more 12-24 year olds in Malaysia are bored than anywhere else in the world according to a new study ..."
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From YouTube vloggers to Vice, it’s not technology shaping taste, but the human desire to connect, share and evaluate culture, writes Serena Kutchinsky ..."
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"In Canada, consumption of prescription opioids has tripled over the past decade, and we are now the second-largest consumer in the world,” said Dr ..."
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"While social media can help people feel less alone, using it to evaluate symptoms has several downsides ..."
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"Hot off a record $3.5-million Chinese Singles Day, INXX brings its graphic trend-right style to American streetwear-obsessed youth. ..."
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"If Facebook dies with Generation Z, Houseparty is the likely contender to take its place. Millions of teens are spending 51 minutes a day on ..."
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"I have a friend in graduate school who called me the other night because, she said, she felt like either the world was crazy or she was. As a part of her studies, she works with undergraduate students ..."
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"A Barkley and Futurecast survey found that general audiences and young audiences, in particular, favor ads that highlight diversity, as reported by eMarketer ..."
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'Social media was recently reported to have contributed to a rise in mental health issues among young people ..."
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"Facebook is trying to recapture a younger audience, and has announced the launch of a new social media network called Lifestage ..."
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"Roughly one third of U.S. social media users ages 16-34, or 25.5 million people, is a “social creator” or social influencer, according to a new study from Yahoo, Deep Focus, Shareablee and Ipsos, which breaks this huge group down into three sub-groups based on their level of experience and expertise ..."
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From
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"Luxury brands need to consider creating a range of "entry-level" products to attract some 50m new consumers in younger age groups and emerging markets over the next four years a new report has said ..."
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"Jägermeister, the brand known for shots and bombs, has a tricky proposition on its hands: It's attempting to transform its reputation as a drunken college staple while still appealing to its target audience of 21- to 24-year-olds ..."
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"Spend ten minutes walking down almost any street in the world, and you'll see a familiar sight: a young person walking down the street with Apple's iconic white earbuds firmly planted in their ears ..."
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"Last fall, we witnessed what select tech press called “one of the most successful marketing campaigns in history.” To promote its Food with Integrity campaign, Mexican fast food giant Chipotle developed an arcade-style mobile game that guided users ..."
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