Macy’s nails interactive ad campaign to strengthen mcommerce strategy - Mobile Commerce Daily - Advertising | consumer psychology | Scoop.it
From www.mobilecommercedaily.com - September 11, 2013 4:35 AM

"Macy's recently engaged mobile users with a word-association game on Pandora's iPhone application designed to boost brand awareness and promote a one-day sale. "To be successful in mobile, cognition is required, and participation with a brand message is the best way to achieve cognition..."