consumer psychology
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Real-life consumer psychology – with a touch of technology
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Drunk on choice: UK beers, ciders, wine and spirits take on Japan

Drunk on choice: UK beers, ciders, wine and spirits take on Japan | consumer psychology | Scoop.it

"Despite the rising popularity of home-grown craft beers and some impressive new innovations when it comes to sake and other spirits, Japanese drinkers have a reputation for being a fairly conservative bunch. They will still usually buy one of the ubiquitous big four brands of domestic beer, they largely believe …"

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Here's One Thing We Never Thought Would Be A Canned Good

Here's One Thing We Never Thought Would Be A Canned Good | consumer psychology | Scoop.it

"A new company selling wine in a can is counting on millennials to keep their product from falling into the same graveyard as Zima and Miller Clear Beer. It's called Friends Fun Wine in a Can..."

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A wine of one’s own? They’ll drink to that

A wine of one’s own? They’ll drink to that | consumer psychology | Scoop.it

"The owners of a famous Bordeaux chateau let visitors create their own wines — part of a growing trend that marketers call “experiential luxury” ..."

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