"On Monday, Bezos' wealth surpassed that of Bill Gates at his richest. Here’s his story ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
From
www
"As luxury goods become more accessible, the educated elite are changing how they mark their social position – not with luxury goods, but with less obvious status symbols ..." 
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"The Rich Kids of South Africa are the latest spoiled youngsters to flaunt their wealth online. The feed features their snaps of super-cars, five star hotels, shopping sprees and stacks of cash ..."
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From
dupress
"Given economic and demographic change, global demand is shifting toward emerging markets. Reaching and serving “another billion” consumers may require …"
Leona Ungerer's insight:
"This strategy of “volume from the bottom, value from the top” will certainly become more common."
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