With virtual ‘unboxing’ site, Adidas Originals looks to shake up sneaker drops  | consumer psychology | Scoop.it
From www.glossy.co - March 27, 2018 12:43 AM

"Though sneaker brands have long championed the art of “unboxing” — posting videos on social media of buzzy new products as they’re unwrapped from packaging — they are now taking the practice to the next level by adding augmented reality ...".

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