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Real-life consumer psychology – with a touch of technology
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Hotels.com enlists dad from viral BBC interview to front Christmas message

Hotels.com enlists dad from viral BBC interview to front Christmas message | consumer psychology | Scoop.it

"Professor Robert E Kelly, who shot to fame last year after his bold kids interrupted a live global BBC TV interview, has fronted a Christmas ad with a message about family for Hotels.com ..."

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What are four of the biggest hazards of social media?

What are four of the biggest hazards of social media? | consumer psychology | Scoop.it

"Robbie Savage explains some of the biggest problems you can face when using social media and how to stay safe ..."

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Read: "How to tell if you're a South African" post goes crazy-viral, for all the right reasons

Read: "How to tell if you're a South African" post goes crazy-viral, for all the right reasons | consumer psychology | Scoop.it

"Six days and more than 7 000 shares... we're not surprised ..."

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The top four best viral video marketing campaigns of 2016

The top four best viral video marketing campaigns of 2016 | consumer psychology | Scoop.it

"Using video in your marketing campaigns is a great way to reach your target audience at scale. Learn from the best viral video marketing campaigns of 2016 ..."

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Kohl's sent a Star Wars treasure trove to the woman behind the megaviral Chewbacca video

Kohl's sent a Star Wars treasure trove to the woman behind the megaviral Chewbacca video | consumer psychology | Scoop.it

"These days, the only thing rarer than seeing something truly delightful go viral is seeing a brand respond in a way that's equally charming ..."

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Coca-Cola's GIF maker is getting trolled on Tumblr - Digiday

Coca-Cola's GIF maker is getting trolled on Tumblr - Digiday | consumer psychology | Scoop.it

"Teens are hijacking Coca-Cola's GIF maker and uploading hilarious pictures to Tumblr ..."

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The price of public shaming in the Internet age - CNN

The price of public shaming in the Internet age - CNN | consumer psychology | Scoop.it

"Do you believe in forgiveness? Do you believe in second chances? Maybe in person -- but in the Internet era, it's so easy to pile on and destroy people ..."

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The science of emotions and virality on social media

The science of emotions and virality on social media | consumer psychology | Scoop.it

"A recent study examines how emotions play into social media sharing and how these emotions elicit different reactions from audiences ..."

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Herd mentality - Research Magazine

Herd mentality - Research Magazine | consumer psychology | Scoop.it

"2014 was the year of the viral challenge. Ali Barnes of Incite discusses how brands and researchers can understand and leverage this new behavioural dynamic ..."

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L'Oreal's viral model experiment - A sign of the future of digital marketing or a warning sign?

L'Oreal's viral model experiment - A sign of the future of digital marketing or a warning sign? | consumer psychology | Scoop.it

"When L'Oreal discovered and hired a beautiful unknown teenager whose photo went viral during the World Cup, they may have gotten more than they bargained for. Is this grassroots way of casting unknowns in campaigns the future of digital marketing? ..."

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Ad of the Day: Jeff Gordon, PepsiMAX get revenge on writer who said 'test drive' was fake

Ad of the Day: Jeff Gordon, PepsiMAX get revenge on writer who said 'test drive' was fake | consumer psychology | Scoop.it

"PepsiMAX had an enormous viral hit last year with its "Test Drive" video, in which Jeff Gordon, in disguise, took a car salesman for the most terrifying ride of his life. With more than 40 million views, the spot was an unquestioned success ..."

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How a 1926 Print Ad Inspired One of Today's Fastest Growing Websites

How a 1926 Print Ad Inspired One of Today's Fastest Growing Websites | consumer psychology | Scoop.it

"If you needed proof that there's really nothing new under the sun, look no further than the explosively popular site ViralNova, which credits its addictive, highly clickable content to a famous long-form print ad from 1926..."

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Viral Test: Which Side Of Your Brain Is More Dominant?

Viral Test: Which Side Of Your Brain Is More Dominant? | consumer psychology | Scoop.it

"How a fun 30-second “brain test” became a worldwide viral hit…"

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So long, beer goggles. Hello, VR wine goggles | Fast Forward 

So long, beer goggles. Hello, VR wine goggles | Fast Forward  | consumer psychology | Scoop.it

"From Australia to Argentina and New Zealand to Napa Valley, winemakers are turning to augmented and virtual reality to attract a new generation of customers ..."

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KFC UK and Ireland: #nuclearbutton tweet

KFC UK and Ireland: #nuclearbutton tweet | consumer psychology | Scoop.it

"Brand takes the fight to Ronald McDonald and gets thousands of likes ..."

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Ten of the best ads from May: Hot dogs, rhinos, and an accidental viral hit

Ten of the best ads from May: Hot dogs, rhinos, and an accidental viral hit | consumer psychology | Scoop.it

"See the best, weirdest, and most touching creative work from agencies in May ..."

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Twenty best WordPress plugins for boosting engagement on your website

Twenty best WordPress plugins for boosting engagement on your website | consumer psychology | Scoop.it

"There are some WordPress plugins for boosting engagement on your website, that will surely help you make your content viral and get plenty of social shares ..."

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‘Poor people don’t plan long-term. We’ll just get our hearts broken’

‘Poor people don’t plan long-term. We’ll just get our hearts broken’ | consumer psychology | Scoop.it

"Why do so many poor people eat junk food, fail to budget properly, show no ambition? Linda Tirado knew exactly why… because she was one of them ..."

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Coca-Cola shows you how to get 6 million views on an ad without even trying

Coca-Cola shows you how to get 6 million views on an ad without even trying | consumer psychology | Scoop.it

"Coca-Cola unveiled its first work from Ogilvy Amsterdam a couple of weeks ago—a rousing, visually rich pan-European anthem that tried to raise some political issues and surely cost a ton to make. It did OK, with about 400,000 views on YouTube. But if you really want to make a splash, you have to go simpler ..."

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Why older women are the new it-girls of fashion

Why older women are the new it-girls of fashion | consumer psychology | Scoop.it

"This past January, French fashion house Céline set the Internet abuzz with the release of its spring 2015 print campaign. The ads quickly went viral, blazing a path across Instagram, Twitter and the blogosphere before hitting The New York Times, Forbes and The Atlantic ..."

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Viral power: Social media can kill a business - Asbury Park Press

Viral power: Social media can kill a business - Asbury Park Press | consumer psychology | Scoop.it

"Business owners have to be mindful of social media, where consumer complaints can go viral very quickly ..."

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Here’s the chilling Greenpeace video that ended Lego’s $116 million deal with Shell

Here’s the chilling Greenpeace video that ended Lego’s $116 million deal with Shell | consumer psychology | Scoop.it

"Lego is ending its $116m co-marketing partnership with Shell, following Greenpeace protests ..."

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Anti-social media?

Anti-social media? | consumer psychology | Scoop.it

"Meet the man behind 'Look Up': the video that attacks social media ..."

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Neknominate: 'Lethal' drinking game sweeps social media - CNN

Neknominate: 'Lethal' drinking game sweeps social media - CNN | consumer psychology | Scoop.it

"Thanks for the nomination Luke," jokes a young man in a YouTube clip pouring what he says is a new, unopened bottle of Sambuca spirits into a pint glass along with ..."

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Online Virals: The Ripple Effect

Online Virals: The Ripple Effect | consumer psychology | Scoop.it

"It takes just one click for a brand to travel miles and reach people..."

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Belkacem Nabout's curator insight, November 29, 2013 4:19 PM

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