"Perhaps one of the best ways to start building an understanding of Gen Z is to see how they are behaving similarly to and differently from other generations when it comes to brand loyalty ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"The attitudes and motivations of today’s consumers are a world apart from previous generations. While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world ..." 
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"The key to a successful company is understanding the concept of personal needs: your own and those of your customers ..."
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"Doing good has become the ultimate competitive advantage for brands in the 21st century ..."
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"A recent Clutch survey highlighted the importance of corporate social responsibility and taking a stance on current social and political issues. Doing so can increase customer loyalty. More organizations—including Nike, Ben & Jerry’s, Patagonia and Airbnb—are taking a stand on hot-button issues,..."
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"Underlying ride-sharing's sharp growth is the transformation of U.S. car culture as Americans weigh whether a car is still a source of freedom — or an obstacle ..."
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"How disruptive technologies will shake, but not break, our enduring bond with brands ..."
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"Branding is rooted in authenticity. That means you need to know yourself – really know yourself – before you can start building your brand ..."
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"Should the rise of digital have any bearing on the value of branding in today's world or are branding fundamentals still relevant? Find out here ..."
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"Millennial customers—80 million in the U.S. alone–are about to become the most important customers your business has ever seen ..."
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"According to the magazine, "Owners of the Tesla Model S gave it the highest owner-satisfaction score Consumer Reports has seen in years: 99 out of 100 ..."
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"Look to Toms Shoes as a good working example of the “consumer as hero/brand as mentor” philosophy ..."
Leona Ungerer's insight:
"Finally, consumers are likely to favour brands that share values they care about, so establish a meaningful purpose and share it often to encourage cooperation, participation and even more sharing."
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Shopping and the search for meaning in life: Why Barneys shut down and who can succeed in retail now
"Consumers now are looking for more than great products. They want things that make the world better, made by people that share their values. That makes retail a much more complicated business than ever before ..."
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"Skin care brand Nivea launched a campaign called "Rethink Soft" with the goal of changing the connotation of the word "soft" from being synonymous with "weak" to being more associated with "kindness" ..."
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"In 2019, branding will turn more to the human side. While technology will stay essential, companies will create a brand based on values ..."
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"You walk into your home, or maybe into a certain room. You look around, scanning the entire space, and suddenly feel so heavy. You feel tense and tired.You ..."
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"Metrics matter. In business they measure sales, they measure profits, they measure brand health. Marketers measure their reputations, their ad recall, and their shares-of-market. They measure tweets and shares and all sorts of social networking outreach ..."
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"Consumers of Generation X age and older grew up as relatively passive shoppers, able to do little more than recommend a product to a handful of friends, vent to a salesperson or write a letter to corporate headquarters. But Millennials have a very different relationship with brands and companies ..."
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"Brand loyalty isn't about pestering through relentless customer engagement, it starts with communicating shared values ..."
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"No longer voiceless mannequins, today’s crop of supermodels reflect the values of the millennials who have embraced social causes and social media ..."
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"There is an attractive simplicity to the notion that consumers choose what they most prefer, that they are logical decision-makers with abundant time and complete insight into the factors determining ..."
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"McDonald’s is offering burgers for cans, while some US residents can score free Ben & Jerry’s ice-cream for trading in violent video games ..." ©
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"Take a look at the election posters currently hugging lamp-posts across the country and it’s easy to spot a theme: “Together we move South Africa forward” and “Together for change. Together for jobs” ..."
Leona Ungerer's insight:
The power of psychographics in the rainbow nation.
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