"Content isn't king and it hasn't been for some time. There's a new ruler in town. Content isn't king and it hasn't been for some time. There's a new ruler in town ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"BBC News social media editor Chris Hamilton shares some tips for dealing with suspicious user-generated content ..." Via Brian Steffens 
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Scoop.it!
"Social media takes word-of-mouth marketing to the next level. But why does it work, and how much impact does it actually have on purchase behavior? ..."
Scoop.it!
"Here's a first for Coca-Cola—a TV commercial comprised entirely of short video clips made by fans (aside from some very brief animations) ..."
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