consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Aldi, Google and Ikea among "simplest" and easiest-to-use brands, research shows - Design Week

Aldi, Google and Ikea among "simplest" and easiest-to-use brands, research shows - Design Week | consumer psychology | Scoop.it

"A survey carried out by Siegel+Gale shows the 100 top-rated global brands in terms of user experience, and simplicity of brand marketing and design ..."

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How emotional design can give your website much more impact

How emotional design can give your website much more impact | consumer psychology | Scoop.it

"As an interaction designer, how often have you run into projects where you’re asked to ensure a great ‘user experience’, without looking at the cocktail of emotions your design might produce?..."

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Leona Ungerer's insight:

Includes useful (colourful) index of basic emotions by Robert Plutchik. 

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Brands chasing engagement are forgetting the importance of user experience | Marketing Magazine

Brands chasing engagement are forgetting the importance of user experience | Marketing Magazine | consumer psychology | Scoop.it

"Brands chasing engagement are forgetting one of the most important drivers of human beings, writes Haran Ramachandran..."

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