consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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The next emoji update will clarify their meanings: Are you using them right?

The next emoji update will clarify their meanings: Are you using them right? | consumer psychology | Scoop.it

"There’s a big update to Unicode on the horizon and that means not only new emoji — hello, taco — but a number of changes for those that already exist and are under hot debate ..."

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Reading between the tweets, psych firms help brands understand their customers

Reading between the tweets, psych firms help brands understand their customers | consumer psychology | Scoop.it

"Software firms are racing to help brands understand what customers are really saying about their products..."

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Denyse Drummond-Dunn's curator insight, November 4, 2013 4:23 AM

Wish this area was moving as quickly as our need - which it's not!

Phoumany Phouybanhdyt's curator insight, November 4, 2013 10:51 AM

It is really interesting that organizations are not only using social media to reach out to their consumers, but they are also using this as a medium to find out what their consumers are thinking and what they want. IBM's development of a psycho-linguistic product to analyze a Twitter users personality is very cool.