How far is too far? > afaqs! news & features | consumer psychology | Scoop.it

"The discussion around offering unbundled pricing is much like deciding whether to serve an a la-carte menu or a standard buffet with pre-decided food items at a fixed price at one's restaurant. The first, a French phrase, means 'according to the menu', under which the visitor is charged for each item that she chooses to go with based on that item's price..."

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