consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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The rise of mobile money in Africa - 4C Group

The rise of mobile money in Africa - 4C Group | consumer psychology | Scoop.it

"Over the past decade, mobile money has expanded from a niche offering to a mainstream financial service in Africa ..."

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AXA | Emerging customers: Protecting the middle class of tomorrow

AXA | Emerging customers: Protecting the middle class of tomorrow | consumer psychology | Scoop.it

"Despite the risks they face every day, low-to-middle income populations in emerging countries remain desperately uninsured. This gap is a barrier  ..."

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Lenders looking at phone data for people without a credit history

Lenders looking at phone data for people without a credit history | consumer psychology | Scoop.it

"Financial institutions are starting to look at a person's mobile calling patterns and location using phone company data to help facilitate loans for people without a credit history ..."

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Welcome to the new frontier in consumer banking in South Africa - IT News Africa

Welcome to the new frontier in consumer banking in South Africa - IT News Africa | consumer psychology | Scoop.it

"FlickPay, Snapscan and Zapper might sound like a foreign language – yet these are the apps used by a fast growing group of ..."

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Reverse innovation, the developed world wakes up to mobile money 

Reverse innovation, the developed world wakes up to mobile money  | consumer psychology | Scoop.it

"Imagine a scenario where, from a simple mobile handset you could pay all your bills, transfer money to friends whether or not they have a bank account, buy mobile airtime, use an ATM without a card and complete an e-Commerce transaction safely. Imagine that you could do all these transactions simply, safely and quickly, without needing the latest Android or iPhone, and without even needing to have a bank account ..."

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Banking the unbanked in emerging markets

Banking the unbanked in emerging markets | consumer psychology | Scoop.it

"As countries progress, citizens migrate from remote villages to large cities and foreign countries. Their economic power rises and they participate in the ..."

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A Philippines start-up shows how emerging markets tech firms could leapfrog banking

A Philippines start-up shows how emerging markets tech firms could leapfrog banking | consumer psychology | Scoop.it

"A startup from the Philippines with a business chance most American entrepreneurs would dream of ..."

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