Organizations don’t need a lot of data; they just need the “right data.”   | consumer psychology | Scoop.it
From analytics-magazine.org - August 21, 2018 7:54 AM

"Meaningful trusted data is more important than having a lot of data. In the case of retailers, data management experts can help them do this by cleansing, classifying, validating and integrating enterprise data generated from conventional resources, legacy resources and social media, which is imperative for organizations to make smarter, faster and stronger decisions ..."