consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Kleenex lawyers educate the public on proper use of its name

Kleenex lawyers educate the public on proper use of its name | consumer psychology | Scoop.it

"Kleenex's new social media brand campaign is trying to stave off a loss in trademark value ..."

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Behind Apple’s aggressive moves to protect its trademark - The New York Times

Behind Apple’s aggressive moves to protect its trademark - The New York Times | consumer psychology | Scoop.it

"The company has opposed singer-songwriters, school districts and food blogs for trying to trademark names or logos featuring an apple — or a pear or pineapple ..."

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