consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Coke brings back its polar bears for the holidays

Coke brings back its polar bears for the holidays | consumer psychology | Scoop.it

"Coke is putting its polar bears on packaging for the first time since 2013 ..."

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The Academy unveils a dreamy advertising campaign for this year's Oscars

The Academy unveils a dreamy advertising campaign for this year's Oscars | consumer psychology | Scoop.it

"The idea of dreaming has always been central to motion pictures. For moviegoers, seeing a film is a dreamlike experience: You sit in a darkened theater and enter a dream world of the imagination ..."

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Watch the Waitrose Christmas advert before anyone else

Watch the Waitrose Christmas advert before anyone else | consumer psychology | Scoop.it

"The supermarket's 90-second film is to air during the X Factor Results show on ITV1, but you can watch the red-breasted bird's perilous journey before anyone else here ..."

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