South African Tourism targets tech-savvy consumers with Oculus Rift | consumer psychology | Scoop.it
From www.promomarketing.info - April 14, 2015 10:28 AM

"South African Tourism is using Oculus Rift Virtual Reality technology to invite guests on a ‘five-minute holiday’ to South Africa, as part of an in-bar immersive experiential campaign targeting tech-savvy consumers ..."