consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Why millennials don’t want to become traditional market researchers

Why millennials don’t want to become traditional market researchers | consumer psychology | Scoop.it

"Here are some critical steps the market research industry needs to take in order to build its reputation as an attractive career path ..."

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Tech companies and fashion designers try to put the 'wear' in 'wearables'

Tech companies and fashion designers try to put the 'wear' in 'wearables' | consumer psychology | Scoop.it

"Samsung, Intel, GoPro are amping up their presence at New York Fashion Week. (The merging of fashion and technology still has a long way to go ..."

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Celebrity-branded tech products that shouldn't exist

Celebrity-branded tech products that shouldn't exist | consumer psychology | Scoop.it

"Can you resist the growing plague of celebrity tech products? Crave writer Amanda Kooser dives into the murky, leopard-print waters of star-studded gear that should never have made it into the spotlight..."

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Why tech brands are suddenly in love with billboards and subway ads

Why tech brands are suddenly in love with billboards and subway ads | consumer psychology | Scoop.it

"A few years ago, out-of-home advertising was still primarily used by either big, traditional brands or local businesses ..."

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Creating the Tech Retail Experience

Creating the Tech Retail Experience | consumer psychology | Scoop.it

"Electronics retailers like Verizon and AT&T have gone to great lengths to overhaul their retail efforts as the heavyweights behind many popular devices — like Microsoft and Google — have moved to open retail stores of their own..."

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