consumer psychology
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How Uber used a simplified business model to disrupt the taxi industry

How Uber used a simplified business model to disrupt the taxi industry | consumer psychology | Scoop.it
From www.entrepreneur.com - January 4, 2017 12:09 AM

"By offering all three benefits of a price- and propostion-simplifier, Uber's founders were able to create a service no one knew they needed ..."

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Taxis are doomed and they know it. Here’s why there’s nothing they can do.

Taxis are doomed and they know it. Here’s why there’s nothing they can do. | consumer psychology | Scoop.it
From www.slate.com - January 13, 2016 11:00 AM

"It’s old news by now that taxis are struggling to compete with ride-hailing apps like Uber and Lyft. What might be less obvious is just how swiftly the ..."

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