"Chocolate brands are consistently looking to reach an ever-evolving consumer base with new innovations. In recent years, we’ve seen a variety of new flavors that capture the attention of younger consumers ..."
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consumer psychology
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+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"A startup aims to serve hyper-personalized meals. Are we willing to trade our data to satisfy private hungers? ..." 
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"Marmite, the brand people either love or hate, opted for a PR-led approach with its latest campaign, based around the idea that consumers may be genetically predisposed in their taste preferences for the spread ..."
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From
draftmag
"There’s more to the explosive popularity of Pacifico, Corona and other Mexican imports than a growing Hispanic population ..."
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"What makes kids food kid foods? Is it a malleable set-up that encourages children to play with their crackers and pasta? Or, perhaps, it’s brightly-colored packaging with the contents within written out into burst shapes ..."
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"Hoping to bolster sales, Campbell Soup is updating its classic chicken noodle soup, as well as the way it does business ..."
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"Dr. Brian Wansink pulls back the curtain on how shape of glassware, color contrast, and eye contact from cereal mascots affect our consumer decisions. Beware of Trix the Rabbit ..."
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"When it comes to colors, numbers or ice cream flavors, we tend to agree ..."
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From YouTube vloggers to Vice, it’s not technology shaping taste, but the human desire to connect, share and evaluate culture, writes Serena Kutchinsky ..."
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"Three years ago, researchers fired whisky to the International Space Station as part of an experiment to see how the conditions in space change ..."
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"Commercials for Hidden Valley Ranch claim the dressing "makes vegetables delectable" and appealing to children ..."
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"On-the-go noodles have long been associated with the lower end of the market. Now brands are looking to shake up their bargain-basement image ..."
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"Whether at home, in a coffee shop or in the workplace, our surroundings also have a big impact on where and when we choose to savor the moment. Although personal preferences may differ, we all recognize the range of factors that influence our purchasing decisions when it comes to coffee. …"
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Coca-Cola Zero — the drink of choice for people who want the low-calories of Diet Coke and something that tastes vaguely like Coke, but"not quite — is getting an overhaul, with Coca-Col…"
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"How does a song we dislike at first hearing become a favourite? And when we try to look different, how come we end up looking like everyone else? ..."
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"From intense colour vision, to heightened powers of taste, or an ability to never forget a face, there are people whose senses are hugely heightened compared with most people's ..."
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"Mondelez has changed the recipe of Cadbury's Creme Eggs, prompting a consumer backlash and even a viral YouTube video featuring a song paying homage to the original recipe ..."
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"Logic tells us it’s impossible for the label on the outside of a container to affect how that product tastes. Human thought processes don’t always follow logic, though ..."
Jade Nicole Burman's curator insight,
September 3, 2014 3:44 PM
As a public relations, it's our job to find out what appeals to the public and what doesn't in order to keep good feedback up. This article pertains to what i'm learning in the sense that it was probably a pr professional that went out and found out exactly what people love about this product in order to keep the positive feedback up.
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"After a long battle with changing public tastes and the economic recession, the Abercrombie & Fitch logo is no more. The logo was officially pronounced dead on an earnings call with analysts ..."
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