consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Readers recall tablet magazine ads at same rate as print ads

Readers recall tablet magazine ads at same rate as print ads | consumer psychology | Scoop.it

"A splashy ad in a magazine may catch a reader’s eye as he or she is flipping through the pages, but would that ad grab someone’s attention when it’s displayed on a tablet? ..."

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Flipp Delivers Circulars To Your Tablet Instead of Your Porch

Flipp Delivers Circulars To Your Tablet Instead of Your Porch | consumer psychology | Scoop.it

"Smartphones and tablets may have replaced a daily newspaper for many of us, but saying goodbye to the morning gazette also meant losing those weekly circulars and a surefire way to keep track of when dish detergent's on sale..."

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Shopping via Tablet Messes with Your Head

Shopping via Tablet Messes with Your Head | consumer psychology | Scoop.it
"If you hope to stick to a budget this holiday season, you might want to stay away from buying gifts online with a touchscreen tablet..."

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